Yoya and SAT B , burundian music icons © Akeza.net
Your appearance talks much about you even before you start talking. It talks even more when you are a star. Being a star, you have to be visible enough to be recognized. People judge your appearance and your job. Example of our local stars Sat B and Yoya, two different people fashion wise but achieving to be visible in different approaches.
Sat B, more of a Wiz khalifa. With his locks, style and the dance moves. He looks like the guy you would love to party with. Even if you don’t know him it won’t be a surprise when you find out that he is an artist. In his own words: “I believe that an artist has to be different to be visible”. But he isn’t like that just because he is a star it is his thing. “As Karume and not Sat B, I love this life style” It works so well because it matches his personality.
Yoya, more of this shy guy we all know from school who can’t talk to ladies. He definitely attracts more ladies that men. When he starts signing you will love to look twice because it will be like a surprise. The simplicity is what makes his visibility. “I believe that my work is supposed to talk more”. Does he think that being simple is withholding him from anything? No. “I haven’t seen anything wrong about being me”. It also works well because it connects you to him when he is singing.
Our diversity is what makes us special. Being comfortable enough in your own skin makes people comfortable around you. Their message to those who are trying to be artists is to simply be themselves and be comfortable with it.
Ingrid Lynca
